ADAM Grooming Atelier: Redefining the Male Barbershop Experience

Male grooming is set to be a force to be reckoned with this year as blokes ditch the façade and embrace new beauty trends that are breaking down the classic gender-stereotypical walls.

John Lewis recently announced that it had sold so much men’s make-up during a trial it has decided to open a dedicated counter full-time.

Blokes bought a month’s worth of stock in a week at the Oxford Street store in London, demonstrating the insatiable demand for such products. Continue reading..