ADAM Grooming Atelier: Redefining the Male Barbershop Experience
Male grooming is set to be a force to be reckoned with this year as blokes ditch the façade and embrace new beauty trends that are breaking down the classic gender-stereotypical walls.
John Lewis recently announced that it had sold so much men’s make-up during a trial it has decided to open a dedicated counter full-time.
Blokes bought a month’s worth of stock in a week at the Oxford Street store in London, demonstrating the insatiable demand for such products. Continue reading..
Calling All ADAMs
If you would like to hear about our news and exclusive offers, simply sign up below with your email address to join our mailing list.