ADAM Grooming Atelier: Redefining the Male Barbershop Experience copy copy copy
Male grooming is set to be a force to be reckoned with this year as blokes ditch the façade and embrace new beauty trends that are breaking down the classic gender-stereotypical walls.
John Lewis recently announced that it had sold so much men’s make-up during a trial it has decided to open a dedicated counter full-time.
Blokes bought a month’s worth of stock in a week at the Oxford Street store in London, demonstrating the insatiable demand for such products. Continue reading..
Calling All ADAMs
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